ABOUT MACROHAT
Macrohat: Intelligent Living, Refined.
Macrohat is a London-based smart home company specializing in advanced technology solutions for luxury residences. The brand identity was developed to express a seamless balance between intelligent innovation, architectural elegance, and effortless everyday living.
The visual system combines a minimal, sophisticated aesthetic with a precise technological character, positioning Macrohat as a premium partner for homeowners, architects, and interior designers. Every element was designed to reflect discreet automation, seamless connectivity, and technology that naturally integrates into the modern luxury home.
SCOPE OF WORK
— Brand Strategy & Positioning
— Logo Design
— Visual Identity System
— Typography & Color Palette
— Brand Iconography
— Digital & Print Applications
— Brand Guidelines
