99 warda
99 Warda is Iraq’s first online florist and gift store, offering beautifully curated floral arrangements and thoughtful gifting experiences through a refined, elegant brand identity.
99 Warda was created to redefine the floral and gifting experience in Iraq through a modern, digital-first brand. As the country’s first online florist and gift store, the brand needed an identity that felt elegant, emotional, and trustworthy while standing out in a traditionally offline market.
The brand expression blends softness and sophistication, using refined typography, a romantic color palette, and carefully crafted visual elements inspired by flowers, celebration, and personal moments. Every touchpoint—from packaging and logo design to digital presence—was designed to feel premium yet approachable, reinforcing 99 Warda as a go-to destination for meaningful gifts.
By combining a seamless online experience with a strong, memorable visual identity, 99 Warda successfully positioned itself as a modern gifting platform that connects emotion, beauty, and convenience for a new generation of customers.
99 Warda
99 Warda is the first online gift and florist app in Iraq, serving customers across the Middle East, the United States, and the United Kingdom. As a trailblazing mobile platform, 99 Warda offers fresh flowers, cakes, chocolates, and balloons, redefining the online gifting and retail experience in a market where digital floral services are still emerging.
The Challenge
To build a fresh, joyful, and trustworthy retail brand in a category that is entirely new to the Iraqi market
To communicate elegance and emotional connection while remaining accessible and easy to use
To design a visual identity and digital presence that can scale across global audiences while maintaining local relevance
Our Strategy
We approached 99 Warda as a vibrant and emotional lifestyle and retail brand. The strategy focused on positioning the app as more than just a florist, but a full gifting experience that delivers happiness with every order. From logo to language, we emphasized freshness, warmth, and quality.
Creative Execution
Logo Design: We created a logo that captures the spirit of celebration and care. The mark combines elegance and freshness, making it both distinctive and memorable. It reflects the thoughtfulness behind every bouquet and the joy of every occasion.
Company Profile Development: We crafted a full company profile that clearly communicates the brand’s mission, story, and positioning as Iraq’s first digital floral retail platform. The profile highlights key offerings, delivery reach, and the emotional value 99 Warda brings to its users while building trust with both customers and potential partners.
Brand Guidelines and Manual: To ensure a consistent and cohesive brand experience, we developed detailed brand guidelines and a usage manual. These cover logo application, typography, color palettes, layout systems, and visual elements, providing a clear framework for both online and offline retail
The Result
99 Warda has emerged as a category-defining brand in Iraq’s gifting and floral retail market. With a joyful identity, scalable design system, and a strong foundation for digital communication, the brand is set to expand across borders while staying rooted in beauty, care, and everyday celebration.
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